Pa i Punt

Sep 2025

Pa i Punt’s brand identity project establishes a visual language that balances rustic bakery traditions with contemporary graphic design. The project encompasses a comprehensive suite of collateral, including menus, signage, branded apparel, and packaging, unified by a tactile approach to print and motion graphics. Developed by N.O.V.A LAB with photography by Beatrice Fiumi, the work leans into a warm, earthy palette and bold, expressive typography. The visual execution utilizes high-contrast graphic elements and clean layouts, documented through both observational live-action film and editorial still-life photography. Key techniques across the campaign include screen print / silkscreen aesthetics, analogue / film capture, and motion graphics, creating a cohesive artisanal brand presence.

Vertical, Clean

Advertising Campaign