OR

OR · Brand Identity

This brand identity project for OR establishes a visual system defined by clean, minimalist typography and a warm, earthy palette. The project spans various touchpoints, including packaging design, retail collateral, and out-of-home advertising, maintaining a consistent aesthetic across all physical and digital applications. The collateral features tactile elements such as branded tissue paper, embossed cards, and printed imagery that integrates soft photographic textures. Parallel directed the graphic design, while Leonie Freeman provided the photography, utilizing natural light to highlight the brand's graphic composition and minimalist sensibilities.

OR · SS23 Launch Film