OR

Nov 2022

This brand identity project for OR establishes a visual system built around minimalist typography and clean, editorial photography. The collateral suite features a range of tactile applications, from embossed stationery and branded tissue paper to custom cardboard packaging, all unified by a warm, natural aesthetic. Designed by Parallel, the identity extends into an out-of-home campaign, with assets appearing on bus shelters and large-scale public billboards. The execution pairs graphic grids with candid imagery, capturing a sense of ease through natural light and earthy textures.

Horizontal, Commercial, Clean

Natural light