OpenAI - ChatGPT
OpenAI - ChatGPT's AI-driven brand campaigns exploring everyday human moments
Featured OpenAI - ChatGPT projects
This week's top OpenAI - ChatGPT projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
OpenAI - ChatGPT · Road Trip
OpenAI presents Road Trip, a live-action campaign produced by SMUGGLER for ChatGPT. The film captures an intimate exchange between two passengers traversing a rural landscape, leveraging warm, natural light to ground the narrative in a cinematic aesthetic. Developed alongside creative agency Isle of Any, the project utilizes an action-oriented framing from within the vehicle. Post-production and VFX contributions were provided by Blacksmith and Ethos Studio, with sound design and music by Wave Studios NY.
OpenAI - ChatGPT · Dish
OpenAI’s campaign for ChatGPT, titled Dish, highlights the interactive potential of the platform within a domestic setting. The project features a lifestyle-focused narrative, capturing a scene in an intimate, softly lit kitchen as a pair engages over a meal. Produced by SMUGGLER, the film uses live-action technique to portray the integration of the digital interface into daily routine. The cinematography leans into a shallow depth of field, maintaining a clean visual aesthetic while text overlays illustrate the platform's utility as a conversational assistant. Creative development for the project was provided by Isle of Any, with post-production and VFX handled by Blacksmith and Ethos Studio, alongside sound design from Wave Studios NY.
OpenAI - ChatGPT · Pull Up
OpenAI presents 'Pull Up,' a digital platform campaign for ChatGPT that explores the integration of artificial intelligence into physical training routines. The narrative centers on a structured 8-week progression plan, visualized through a user's evening workout session captured in live-action. The commercial utilizes natural light and a warm color palette to capture the athlete's movement against a twilight backdrop. Production was led by SMUGGLER, with creative input from Isle of Any and post-production work delivered by Blacksmith and Ethos Studio. Wave Studios NY provided the sound design for the horizontal format spot.
OpenAI - ChatGPT · Dish
This spot for OpenAI's ChatGPT, titled Dish, highlights a domestic scene within a kitchen. The project centers on a woman and a man preparing and sharing a meal, leaning into a documentary-style approach to capture everyday interaction. The film utilizes natural light and a grainy aesthetic to maintain a naturalistic tone throughout the live-action production. The narrative focuses on the intimacy of a shared experience within an apartment setting, supported by sound design from Wave Studios NY. Production was handled by SMUGGLER, with creative oversight from agency Isle of Any. Post-production and VFX were managed by Blacksmith and Ethos Studio.
OpenAI - ChatGPT · Road Trip
OpenAI's campaign for ChatGPT, titled Road Trip, follows two travelers as they navigate a scenic rural landscape. The film captures the interaction between the passengers and AI assistance within the setting of a long-distance drive, emphasizing a grounded, observational tone. Produced by SMUGGLER with creative input from Isle of Any, the commercial utilizes a cinematic, live-action technique. The production leans into natural light to establish its aesthetic, supported by post-production and visual effects work from Blacksmith and Ethos Studio, alongside sound design from Wave Studios NY.
OpenAI - ChatGPT · Pull Up
OpenAI presents 'Pull Up,' a campaign for ChatGPT that explores the intersection of personal fitness and digital planning. The commercial focuses on an athlete executing a series of pull-ups on an outdoor rig, set against a backdrop of fading twilight. The film utilizes a cinematic aesthetic to document physical progression, weaving in text-based overlays that detail an 8-week training regimen. Produced by SMUGGLER, the project emphasizes a technical approach to fitness tracking. Creative development was led by Isle of Any, with CARTEL, Blacksmith, and Ethos Studio contributing to post-production and VFX. Sound design and music were provided by Wave Studios NY.
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