OpenAI - ChatGPT: Dish

Brand

Date

Sep 2025

Description

OpenAI’s campaign for ChatGPT, titled Dish, highlights the interactive potential of the platform within a domestic setting. The project features a lifestyle-focused narrative, capturing a scene in an intimate, softly lit kitchen as a pair engages over a meal. Produced by SMUGGLER, the film uses live-action technique to portray the integration of the digital interface into daily routine. The cinematography leans into a shallow depth of field, maintaining a clean visual aesthetic while text overlays illustrate the platform's utility as a conversational assistant. Creative development for the project was provided by Isle of Any, with post-production and VFX handled by Blacksmith and Ethos Studio, alongside sound design from Wave Studios NY.

Style

Lifestyle, Horizontal, Warm, Clean

Techniques

Natural light

Industries

E-commerce Platforms

Background

Kitchen

Context

Advertising Campaign, Brand Film / Corporate Video