OpenAI - ChatGPT: Pull Up
Brand
Date
Sep 2025
Description
OpenAI presents 'Pull Up,' a digital platform campaign for ChatGPT that explores the integration of artificial intelligence into physical training routines. The narrative centers on a structured 8-week progression plan, visualized through a user's evening workout session captured in live-action. The commercial utilizes natural light and a warm color palette to capture the athlete's movement against a twilight backdrop. Production was led by SMUGGLER, with creative input from Isle of Any and post-production work delivered by Blacksmith and Ethos Studio. Wave Studios NY provided the sound design for the horizontal format spot.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Burgundy
Jet Black
Background
Park
Context
Advertising Campaign, TVC / TV Commercial
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