OpenAI - ChatGPT: Road Trip
Brand
Date
Jan 2026
Description
OpenAI's campaign for ChatGPT, titled Road Trip, follows two travelers as they navigate a scenic rural landscape. The film captures the interaction between the passengers and AI assistance within the setting of a long-distance drive, emphasizing a grounded, observational tone. Produced by SMUGGLER with creative input from Isle of Any, the commercial utilizes a cinematic, live-action technique. The production leans into natural light to establish its aesthetic, supported by post-production and visual effects work from Blacksmith and Ethos Studio, alongside sound design from Wave Studios NY.
Style
Horizontal, Cinematic, Warm
Techniques
Natural light
Industries
Color
Navy
Beige
Background
Road
Context
Advertising Campaign, Brand Film / Corporate Video
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