OpenAI - ChatGPT Road Trip 2026

About

OpenAI's campaign for ChatGPT, titled Road Trip, follows two travelers as they navigate a scenic rural landscape. The film captures the interaction between the passengers and AI assistance within the setting of a long-distance drive, emphasizing a grounded, observational tone. Produced by SMUGGLER with creative input from Isle of Any, the commercial utilizes a cinematic, live-action technique. The production leans into natural light to establish its aesthetic, supported by post-production and visual effects work from Blacksmith and Ethos Studio, alongside sound design from Wave Studios NY.