OpenAI presents Road Trip, a live-action campaign produced by SMUGGLER for ChatGPT. The film captures an intimate exchange between two passengers traversing a rural landscape, leveraging warm, natural light to ground the narrative in a cinematic aesthetic.
Developed alongside creative agency Isle of Any, the project utilizes an action-oriented framing from within the vehicle. Post-production and VFX contributions were provided by Blacksmith and Ethos Studio, with sound design and music by Wave Studios NY.