OpenAI - ChatGPT: Road Trip
Brand
Date
Sep 2025
Description
OpenAI presents Road Trip, a live-action campaign produced by SMUGGLER for ChatGPT. The film captures an intimate exchange between two passengers traversing a rural landscape, leveraging warm, natural light to ground the narrative in a cinematic aesthetic. Developed alongside creative agency Isle of Any, the project utilizes an action-oriented framing from within the vehicle. Post-production and VFX contributions were provided by Blacksmith and Ethos Studio, with sound design and music by Wave Studios NY.
Style
Horizontal, Action, Cinematic, Warm
Techniques
Natural light
Industries
Color
Beige
Jet Black
Background
Road
Context
TVC / TV Commercial
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