OpenAI - ChatGPT: Pull Up

Brand

Date

Jan 2026

Description

OpenAI presents 'Pull Up,' a campaign for ChatGPT that explores the intersection of personal fitness and digital planning. The commercial focuses on an athlete executing a series of pull-ups on an outdoor rig, set against a backdrop of fading twilight. The film utilizes a cinematic aesthetic to document physical progression, weaving in text-based overlays that detail an 8-week training regimen. Produced by SMUGGLER, the project emphasizes a technical approach to fitness tracking. Creative development was led by Isle of Any, with CARTEL, Blacksmith, and Ethos Studio contributing to post-production and VFX. Sound design and music were provided by Wave Studios NY.

Style

Horizontal, Cinematic, Warm

Industries

Fitness

Color

Burgundy

Charcoal

Background

Park

Context

Advertising Campaign, Brand Film / Corporate Video