OpenAI - ChatGPT: Dish
Brand
Date
Jan 2026
Description
This spot for OpenAI's ChatGPT, titled Dish, highlights a domestic scene within a kitchen. The project centers on a woman and a man preparing and sharing a meal, leaning into a documentary-style approach to capture everyday interaction. The film utilizes natural light and a grainy aesthetic to maintain a naturalistic tone throughout the live-action production. The narrative focuses on the intimacy of a shared experience within an apartment setting, supported by sound design from Wave Studios NY. Production was handled by SMUGGLER, with creative oversight from agency Isle of Any. Post-production and VFX were managed by Blacksmith and Ethos Studio.
Style
Documentary, Horizontal, Grainy, Clean
Techniques
Natural light
Industries
Color
Jet Black
Navy
Background
Kitchen
Context
TVC / TV Commercial
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