Onitsuka Tiger

Onitsuka Tiger · Onitsuka Tiger S/S 25 Campaign

Onitsuka Tiger presents its S/S 25 campaign, a fashion editorial production captured by photographer Yoshiaki Sekine. The series explores the collection through a blend of candid, documentary-style imagery on set and refined, studio-lit portraiture. Designed by Andrea Pompilio, the collection features contemporary athletic apparel and utility-focused silhouettes. The visual direction leverages natural light and a warm, desaturated color palette, set against textured wood-paneled interiors to emphasize the structural details of the garments. The project features models Cameron Kendrick, Jaume Marti, and Matthieu Akpo, with casting direction by Shimana.