One Burger

One Burger · Brand Identity

The brand identity for One Burger establishes a bold, minimalist visual language across the fast food experience. Developed by The New Company, the project encompasses comprehensive design standards, including custom iconography and structured typography that utilizes a striking red, white, and black palette. The system balances high-contrast graphic elements with an authentic, documentary-style approach to food service. Photographer Benoit Florencon captures the identity through a mix of clean studio shots and gritty, natural-light street scenes. The work spans from detailed macro food photography to architectural documentation of the restaurant interior, emphasizing tactile textures and functional kitchen workflows. These assets employ varied techniques, ranging from sharp, saturated commercial compositions to moody, analogue-film editorial styles, creating a cohesive narrative for the brand.