One Burger

Oct 2025

One Burger’s brand identity project establishes a contemporary visual system for the fast food sector. The work blends minimalist architectural design with a vibrant red and white graphic language, emphasizing both the functional workspace and the tactile quality of the food products. Photography by Benoit Florencon captures the identity through a mix of crisp, macro food imagery and documentary-style editorial shots. The visual system, developed by The New Company, incorporates bold, uppercase typography and custom iconography, utilizing clean geometric layouts to maintain a structured presence across both physical restaurant spaces and branded packaging.

Commercial, Clean, Vertical

Fast Food

Advertising Campaign