ONDCP

Ad Council, ONDCP · Its Got To Be You

The 'It's Got To Be You' campaign, a public awareness initiative from the Ad Council and ONDCP, explores interpersonal dynamics through a series of dramatic vignettes. Created by Strawberry Frog and produced by Object & Animal, the project centers on live-action narratives set within high school and residential environments. Utilizing cinematic framing and natural light, the campaign captures atmospheric tension through grounded, observational storytelling. The production moves through varied interior spaces, maintaining a clean visual aesthetic that emphasizes emotional nuance across its narrative sequences.