Ad Council, ONDCP: Its Got To Be You
Brands
Date
Feb 2025
Description
The 'It's Got To Be You' campaign, a public awareness initiative from the Ad Council and ONDCP, explores interpersonal dynamics through a series of dramatic vignettes. Created by Strawberry Frog and produced by Object & Animal, the project centers on live-action narratives set within high school and residential environments. Utilizing cinematic framing and natural light, the campaign captures atmospheric tension through grounded, observational storytelling. The production moves through varied interior spaces, maintaining a clean visual aesthetic that emphasizes emotional nuance across its narrative sequences.
Style
Vertical, Cinematic, Clean
Techniques
Natural light
Industries
Color
Navy
Pure White
Beige
Background
Education Building
Context
Advertising Campaign, Brand Film / Corporate Video
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