Odeon

Google, Universal, Odeon · Wicked: For Good

This cinematic commercial spot for Google, produced in collaboration with Universal and Odeon, promotes the release of Wicked: For Good. The campaign focuses on the intersection of immersive entertainment and consumer technology, featuring a viewer utilizing a Google smartphone with Gemini Live within a theater setting. The film transitions between the grounded environment of a cinema and the ornate fantasy landscapes of the feature film. The narrative employs a live-action technique, punctuated by intricate VFX / visual effects that bridge the two worlds. The piece utilizes high-contrast lighting and saturated color grading to maintain a cohesive visual identity across its varied settings.