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Google, Universal, Odeon: Wicked: For Good

Brands
Google Universal Odeon
Date

Dec 2025

Description

This cinematic commercial spot for Google, produced in collaboration with Universal and Odeon, promotes the release of Wicked: For Good. The campaign focuses on the intersection of immersive entertainment and consumer technology, featuring a viewer utilizing a Google smartphone with Gemini Live within a theater setting. The film transitions between the grounded environment of a cinema and the ornate fantasy landscapes of the feature film. The narrative employs a live-action technique, punctuated by intricate VFX / visual effects that bridge the two worlds. The piece utilizes high-contrast lighting and saturated color grading to maintain a cohesive visual identity across its varied settings.

Style

Horizontal, Cinematic

Techniques

VFX / visual effects

Industries
Streaming Platforms
Color
Charcoal
Pure White
Background

Theatre

Context

TVC / TV Commercial

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