Industries
NYS Lottery
5 projects·0 creatives·
Featured NYS Lottery projects
This week's top NYS Lottery projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project
NYS Lottery · Knicks
This commercial campaign for the NYS Lottery, titled 'Knicks,' integrates sports iconography with high-contrast visual elements. The production leans into live-action techniques, featuring a mix of storefront signage and illuminated brand messaging that centres on the New York Knicks identity. Developed by McCann New York and UM Worldwide, the campaign utilises a vertical format to connect local lottery branding with the city's basketball culture, punctuated by neon lighting effects throughout the sequence.
Project
NYS Lottery · NYL Seasonal Scratch-Offs “New York Lights” 2021 GSTV
Project
NYS Lottery · NYL Seasonal Scratch-Offs “New York Lights” 2021
Project
NYS Lottery · Win For Life Nana
Project
NYS Lottery · Why Four
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