NYS Lottery: Knicks
Brand
Date
Jun 2026
Description
This commercial campaign for the NYS Lottery, titled 'Knicks,' integrates sports iconography with high-contrast visual elements. The production leans into live-action techniques, featuring a mix of storefront signage and illuminated brand messaging that centres on the New York Knicks identity. Developed by McCann New York and UM Worldwide, the campaign utilises a vertical format to connect local lottery branding with the city's basketball culture, punctuated by neon lighting effects throughout the sequence.
Style
Vertical, Commercial, Neon
Industries
Color
Cobalt
Crimson
Background
Retail Store
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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