NYS Lottery
Knicks
Brand
ProjectKnicks
Date
Jun 2026
Description
NYS Lottery highlights the city's sports fervor with this campaign for the Knicks. The production leans into live-action technique, capturing the high-contrast aesthetic of an illuminated storefront display. Featuring bold typographic treatments and neon accents, the commercial aligns the brand with local athletic culture. McCann New York provided creative development for the project, while UM Worldwide handled media strategy.
Style
Vertical, Commercial, Neon
Industries
Gambling
Color
Cobalt
Crimson
Background
Retail Store
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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