NRL

NRL · For The W

NRL · Straight in Your Eyes

NRL presents Straight in Your Eyes, a commercial campaign produced by Droga5 ANZ that merges sports imagery with the grit of a rock music video. The project leans into high-energy visuals, utilizing dramatic neon stage lighting and live-action techniques to bridge the gap between performance and play. The narrative structure cuts between band members on a smoke-filled stage and surreal vignettes, including office settings and stylized urban scenes. The execution prioritizes a cinematic feel, balancing tight, intense facial close-ups with rapid-fire sequences of action.

NRL · State of Origin

NRL presents this commercial for the State of Origin series, highlighting the intensity of rugby league through live-action footage captured within a packed stadium. The project leans into high-energy visuals, pairing gameplay sequences of tackles and scoring runs with candid moments featuring fans and team jerseys. The edit incorporates dramatic VFX, layering glowing energy and lightning effects throughout the production. Post-production and visual effects were handled by Fin Design + Effects, contributing to the cinematic aesthetic of the campaign.