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NRL: Straight in Your Eyes

Brand
Date

Dec 2024

Description

NRL presents Straight in Your Eyes, a commercial campaign produced by Droga5 ANZ that merges sports imagery with the grit of a rock music video. The project leans into high-energy visuals, utilizing dramatic neon stage lighting and live-action techniques to bridge the gap between performance and play. The narrative structure cuts between band members on a smoke-filled stage and surreal vignettes, including office settings and stylized urban scenes. The execution prioritizes a cinematic feel, balancing tight, intense facial close-ups with rapid-fire sequences of action.

Style

Horizontal, Action, Cinematic, Neon

Color
Jet Black
Hot Pink
Cobalt
Context

Music Video

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