NRL
Straight in Your Eyes
Brand
ProjectStraight in Your Eyes
Date
Dec 2024
Description
NRL presents Straight in Your Eyes, a campaign produced by Droga5 ANZ that contrasts high-energy performance sequences with observational comedy. The project channels a rock music video aesthetic, alternating between band members on a smoky stage and varied vignettes set in offices and at bus stops. Utilizing live-action technique and dramatic neon lighting, the edit maintains a rapid pace that transitions between performance footage and surrealist rugby-centric imagery. The work leans into cinematic framing to highlight the theatrical elements of the production.
Style
Horizontal, Action, Cinematic, Neon
Industries
Football (American)
Color
Jet Black
Hot Pink
Cobalt
Context
Music Video
Associated creatives
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