Norwegian Seafood Council

Norwegian Seafood Council · Brand Identity

The Norwegian Seafood Council brand identity project establishes a visual system built on clean typography and vibrant culinary photography. Developed by TRY Design, with wordmark development by The Pyte Foundry and photography by Aina C Hole, the identity centers on the 'Godfisk' wordmark and the Roslindale Variable typeface. The project spans physical and digital assets, from promotional posters and recipe brochures to social media templates and website interfaces. The execution leans into a minimalist aesthetic, utilizing natural light and high-contrast color palettes to elevate food-focused imagery across commercial applications.