Nordstrom

Nordstrom, WWW · Retail Therapy - Episode 1

Nordstrom and WWW collaborate on the Retail Therapy series, a digital media project featuring workplace narratives. Episode 1 depicts a professional office scene, utilizing a clean, corporate aesthetic to anchor the visual storytelling. The production leans into a live-action technique, capturing the interaction between subjects within a modern, sunlit workspace. The setting emphasizes minimalism and intentional composition, supported by After Avenue’s post-production and VFX work, with production management by Mateo Delgadillo.

Nordstrom · 'For Everything NY' Summer 2024 Ad Campaign

Nordstrom captures the quintessentially frenetic yet intimate pace of metropolitan life in its For Everything New York campaign, a striking commercial endeavor that grounds the brand in the authentic textures of the city. By positioning its latest collection against the backdrop of iconic local settings, the campaign moves beyond traditional retail imagery to embrace a narrative-driven lifestyle aesthetic. Photographer Daniel Arnold leans into the spontaneity of the urban environment, employing a flash-heavy editorial style in his depiction of a cluttered bookstore that feels both timeless and grounded in contemporary New York City reality. This visual grit is contrasted by softer, natural light compositions shot within the hum of a local grocery store, where the focus shifts toward tender, domestic interactions. Through these curated vignettes, the brand successfully positions itself as a versatile companion for the multifaceted daily rituals of city dwellers, balancing high-fashion sensibilities with a lived-in, relatable charm. The campaign relies on the tension between the curated luxury of the apparel and the vibrant, unpolished backdrop of the Five Boroughs, creating a cohesive visual language that feels distinctly at home. By prioritizing natural, candid-feeling moments, the work avoids the sterile polish typical of mainstream advertising, opting instead for a deliberate, texture-rich approach that speaks directly to the multifaceted identity of the modern urban consumer.

Nordstrom · Spring 2025 Ad Campaign

The Nordstrom Spring 2025 ad campaign serves as a vivid love letter to the spirit of New York City, blending high-end fashion with the authentic, lived-in texture of the urban landscape. Captured by photographer Cass Bird, the campaign leans into a documentary-style editorial aesthetic that finds elegance in the everyday. From the bustling aisles of Zabar’s gourmet food store to the hushed, atmospheric galleries of the natural history museum, the imagery avoids sterile studio polish in favor of natural light and candid interactions. The visual narrative is anchored by an eclectic cast including Spike Lee, John Turturro, and Amy Sedaris, who bring a sense of genuine character to the collection. Stylist Kate Young expertly navigates the tension between elevated sophistication and street-level utility, pairing shimmering sequin gowns with plaid trench coats and casual, graphic knits. The project channels an authentic lifestyle energy, utilizing natural light to highlight the intricate textures of the clothing against the backdrop of iconic city landmarks. By placing high-fashion silhouettes within familiar neighborhood settings, the campaign reads as an intimate, human-centric exploration of style that feels both aspirational and deeply rooted in the cultural fabric of New York. This project successfully balances commercial appeal with an artistic, editorial minimalism, ensuring the collection resonates as both a curated aesthetic statement and a relatable celebration of metropolitan life.

Nordstrom · Pre Spring '24

Nordstrom presents its Pre Spring '24 menswear collection through a series of studio portraits featuring model Mohamed Hassan. Captured by photographer Nagi Sakai, the campaign focuses on the relaxed tailoring and seasonal textures of the collection, set against a consistent, clean white backdrop. The imagery employs minimalist and commercial techniques, utilizing soft, diffused lighting to emphasize the fabric quality of knitwear and utility-inspired outerwear. With hair styling by Pasquale Ferrante and makeup by Karo Kangas, the portraits lean into a neutral palette while highlighting structured layering and clean lines.

Nordstrom · Thank You

Nordstrom · An Open Mind Is the Best Look

Nordstrom · Pre-Spring 2025

Nordstrom captures its Pre-Spring 2025 collection through a clean, minimalist lens, focusing on precision and elegance. Photographer Nagi Sakai leads the visual direction, working alongside model Aya Jones to anchor the campaign’s polished aesthetic. The imagery utilizes beauty lighting to highlight refined details, ranging from intricate cosmetic applications to structural apparel silhouettes. Hair stylist Pasquale Ferrante and makeup artist Charlotte Day contribute to the overall look, defined by sleek styling and a neutral, architectural palette.

Nordstrom · Stila Stay All Day® Waterproof Liquid Eyeliner

Nordstrom presents a beauty campaign focused on the precise application and pigment performance of the Stila Stay All Day® Waterproof Liquid Eyeliner. Captured by photographer Mark Grgurich, the project features a series of high-definition macro studies of eye makeup looks worn by Tiana Marcano. Makeup artist Charlie Riddle centers the work on clean, graphic liner applications, highlighting various shades across a set of commercial and editorial compositions. The visuals employ consistent, bright lighting to emphasize fine skin textures and distinct color swatches, prioritizing clarity and technical detail.

Nordstrom · Nordstrom Holiday 2024

Nordstrom’s Holiday 2024 campaign highlights seasonal menswear through a series of polished editorial portraits. Photographed by Nagi Sakai, the series centers on model Calum Harper, showcasing a range of textures from tailored wool coats to patterned knitwear. The imagery utilizes clean studio settings with deliberate gradients, ranging from cool blue to warm mint tones. With hair styling by Pasquale Ferrante and makeup by Ingeborg, the portraits lean into a crisp, commercial aesthetic that emphasizes garment detail through soft, directional lighting.