Nature Valley
Featured Nature Valley projects
This week's top Nature Valley projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Nature Valley · Nature Valley - Adventure Quarters (NA, USA, 2022) Film - Case
Nature Valley partners with VML Worldwide on 'Adventure Quarters,' a promotional project designed to address declining national park attendance in the United States. The campaign bridges the gap between numismatic collectibles and outdoor exploration, utilizing a blend of 3D render / CGI and documentary-style live-action footage. The film juxtaposes macro imagery of national park-themed US quarters against minimalist, solid-color backdrops, transitioning into a series of information-led graphics. By integrating clean animation with high-fidelity mountain landscapes, the project delivers a data-driven narrative aimed at encouraging public engagement with national park lands. Creative direction and production were led by VML Worldwide, with animation services provided by Leonardo Agostinho.
Nature Valley · Life Happens Out There
Nature Valley’s 'Life Happens Out There' campaign captures a series of candid outdoor encounters, focusing on the intersection of family activity and the natural environment. The film traverses forest trails and open sky settings, emphasising a connection to the wilderness through authentic exploration and shared snacks. Developed in collaboration with agency EP+Co and production house Splendors, the project employs a live-action technique to document family interactions against dense canopy and mossy terrain. The visual execution leans into a warm color palette, relying on natural light to maintain a clean, grounded aesthetic throughout the piece.
Nature Valley · Mornings with Nature Valley
Nature Valley’s 'Mornings with Nature Valley' commercial leans into the brand's connection with outdoor activity, documenting a family through a series of coastal vignettes. The film captures moments of movement against a backdrop of sandy beaches at sunset, balancing wide landscape cinematography with intimate close-ups of the product. Utilizing natural light and golden hour tones, the visual language prioritizes a warm aesthetic to complement the energetic, family-oriented tone. The project was developed by agency EP+Co, with production handled by Splendors. The live-action technique emphasizes organic transitions between scenic wide shots and ingredient-focused text overlays.
Nature Valley · A Little Sweet A Little Salty
Nature Valley’s campaign, A Little Sweet A Little Salty, is a series of commercial spots that document family exploration across natural landscapes. The creative output captures intimate moments of shared adventure, moving through redwood forests, coastal overlooks, and sandy beach environments. Produced by Splendors with agency creative by EP+Co, the work utilizes live-action technique and warm lighting to frame the interactions of the cast. The visual approach relies on natural light and a grainy aesthetic to ground the outdoor narrative.
Nature Valley · "10,000 Miles"
Nature Valley captures the essence of exploration in '10,000 Miles,' a live-action project that follows an outdoor journey through lush forest landscapes. The production leans into natural textures, utilizing ambient lighting to highlight the man and his environment as he traverses dirt paths. The film was produced by Minus L and developed in collaboration with agency partners Mindshare Content+. The visuals emphasize a clean, lifestyle-focused aesthetic, integrating the rugged outdoor setting with the brand's exploration-themed narrative.
Nature Valley · We Make Nature Delicious - Jealousy :30
Nature Valley leans into the outdoor experience with this 30-second commercial spot, "We Make Nature Delicious - Jealousy." The narrative captures a group of friends enjoying crunchy granola bars in a woodland setting, where their snack draws the playful attention of local wildlife, including a bear and a raccoon. Produced by Smith & Jones with creative direction from The Martin Agency, the spot utilizes live-action technique to ground the encounter in a realistic forest environment. The visual treatment favors earthy tones and natural light to maintain an authentic outdoor aesthetic, complemented by post-production and VFX work from Framestore and Royal Muster.
Nature Valley · We Make Nature Delicious - Jealousy :06
Nature Valley presents this six-second commercial, "We Make Nature Delicious - Jealousy," a short-form spot capturing a snack moment within a woodland environment. The production leans into a playful tone, utilizing live-action technique to juxtapose a woman’s outdoor experience with an opportunistic raccoon. The project features production by Smith & Jones with creative support from The Martin Agency. Post-production and visual effects were managed by EXILE and Framestore, while color grading was performed by Royal Muster. Sound design and music were provided by Consortium and String & Tins, utilizing a grainy aesthetic to ground the outdoor scenery.
Nature Valley · We Make Nature Delicious - Bear :30
Nature Valley presents this 30-second spot titled We Make Nature Delicious. The commercial highlights a lighthearted wilderness encounter, featuring a man and a child enjoying protein bars on a riverbank while a large bear observes from the water nearby. The production utilizes live-action technique alongside VFX and visual effects to integrate the bear into the woodland scenery. The creative direction by The Martin Agency and production by Smith & Jones leans into a cinematic aesthetic, defined by warm, earthy tones and natural lighting.
Nature Valley · We Make Nature Delicious - Opossum :06
Nature Valley presents this six-second commercial spot, part of the 'We Make Nature Delicious' campaign. The work features a woman enjoying an outdoor snack, set against a expansive, hilly landscape. The production combines live-action technique with visual effects to integrate wildlife into the scene. Developed by The Martin Agency, the spot involved production by Smith & Jones, with post-production and VFX provided by Framestore and Royal Muster. Sound design and music were handled by Consortium and String & Tins.
Nature Valley · We Make Nature Delicious - Bear :06
Nature Valley’s six-second commercial, titled We Make Nature Delicious - Bear, captures a brief outdoor encounter. Featuring a live-action technique, the film shifts from a protagonist enjoying a snack bar by the river to a bear standing in the shallow water. The scene is bathed in warm natural daylight, emphasizing the lush, wooded environment. Developed by The Martin Agency with production by Smith & Jones, the spot utilizes VFX from Framestore to integrate the wildlife elements. Color grading was handled by Royal Muster, while String & Tins and Consortium provided the audio landscape.
Nature Valley · We Make Nature Delicious - Opossum :15
Nature Valley presents this 15-second commercial spot, "We Make Nature Delicious - Opossum," which juxtaposes quiet outdoor exploration with high-energy digital character animation. The film transitions between a woman hiking in a fleece vest and a series of computer-generated opossums reacting to the snack bar in a grassy landscape. Developed by The Martin Agency with production from Smith & Jones, the project leans into a nostalgic aesthetic, utilising a grainy finish and live-action technique. The production features integrated VFX and sound design, bringing the woodland characters into a natural setting.
Nature Valley · We Make Nature Delicious - Nuts :06
Nature Valley captures the essence of their product line in this six-second commercial, focusing on the tactile quality of their peanut butter chocolate wafer bars. Through crisp macro cinematography, the spot highlights the interplay of textures as the bar breaks, emphasizing natural ingredients against a soft-focus woodland backdrop. Developed by The Martin Agency and produced by Smith & Jones, the film leans into clean, warm aesthetics. The visual execution utilizes natural light to ground the product in an organic environment, maintaining a focus on the tactile experience of the ingredients.
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