Natura

Natura · Todo dia

Natura’s Todo dia campaign highlights the daily self-care rituals of diverse women through a series of intimate, candid domestic moments. The commercial production focuses on the sensory application of body lotion and moisturizer, emphasizing skin textures within warm interiors. Directed by GREATERGOOD, the film leans into clean, live-action techniques to capture a sense of personal wellness. The visual language relies on warm color grading and natural light to maintain a grounded, authentic aesthetic throughout the spot.

Natura · Duda Beat

Natura leans into a stylized retro aesthetic for this music-focused project, "Duda Beat." The film features a deliberate, cinematic approach that utilizes warm interior lighting to ground the narrative within a vibrant, saturated setting. Production services for the piece were provided by GREATERGOOD. The live-action technique captures the subject in a domestic space, punctuated by deliberate color choices and mid-century-inspired elements.

Natura · Fall Back in Love

Natura’s Fall Back in Love campaign explores the tension between digital distraction and human connection. The commercial follows a narrative arc that moves from the sterile isolation of a dimly lit restaurant to the organic intimacy of an outdoor park setting. Produced by GREATERGOOD, the piece relies on cinematic live-action techniques and a deliberate warm color grade to contrast these environments. By shifting from indoor scenes defined by screens to shared moments on bicycles and birthday celebrations, the work emphasizes physical presence and emotional closeness.

Natura · Z - Quarantine Project (BR)

Natura’s Z - Quarantine Project brings a high-energy, cinematic approach to personal expression within the domestic sphere. The film features a series of diverse individuals and couples dancing across varied home environments, ranging from living areas and kitchens to outdoor poolside settings. Produced by GREATERGOOD, the piece utilizes split-screen layouts to capture multiple participants simultaneously. The edit leans into a playful, live-action technique, relying on natural daylight to highlight the subjects’ movement and candid, joyful interactions.

Natura · Brand Identity

Natura has unveiled a striking brand identity project that transforms the abstract weight of the Universal Declaration of Human Rights into a tangible, high-contrast visual language. By leveraging a bold, monochromatic palette of vibrant yellow and deep black, the campaign creates a sense of urgent public awareness that feels both institutional and activist-driven. The design work, executed by Séptimo, centers on a disciplined use of typography where dense blocks of sans-serif lettering serve as both informational infographics and aesthetic motifs. Through techniques ranging from 3D render and CGI to raw, textured graphic design, the project navigates the intersection of commercial branding and social advocacy. The conceptual portraiture, featuring a figure obscured by a branded paper mask, sits alongside clean, studio-lit product photography, creating a visual rhythm that feels deliberate and cohesive. Each element, from the scattered stickers to the meticulously arranged shopping bags, reinforces a 70th-anniversary narrative of the 1948 declaration. This project channels a modernist sensibility, leaning into minimalism to ensure the core message remains unmissable. By utilizing high-contrast composition and intentional geometric repetition, Natura successfully elevates a corporate identity into a powerful statement on global ethics, proving that thoughtful, disciplined design can serve as a potent vehicle for important cultural discourse in an increasingly saturated media landscape.

Natura · Natura Essential