Natura Brand Identity 2018

About

Natura has unveiled a striking brand identity project that transforms the abstract weight of the Universal Declaration of Human Rights into a tangible, high-contrast visual language. By leveraging a bold, monochromatic palette of vibrant yellow and deep black, the campaign creates a sense of urgent public awareness that feels both institutional and activist-driven. The design work, executed by Séptimo, centers on a disciplined use of typography where dense blocks of sans-serif lettering serve as both informational infographics and aesthetic motifs. Through techniques ranging from 3D render and CGI to raw, textured graphic design, the project navigates the intersection of commercial branding and social advocacy. The conceptual portraiture, featuring a figure obscured by a branded paper mask, sits alongside clean, studio-lit product photography, creating a visual rhythm that feels deliberate and cohesive. Each element, from the scattered stickers to the meticulously arranged shopping bags, reinforces a 70th-anniversary narrative of the 1948 declaration. This project channels a modernist sensibility, leaning into minimalism to ensure the core message remains unmissable. By utilizing high-contrast composition and intentional geometric repetition, Natura successfully elevates a corporate identity into a powerful statement on global ethics, proving that thoughtful, disciplined design can serve as a potent vehicle for important cultural discourse in an increasingly saturated media landscape.