Native

Native · Clean Business (Original Music)

Native leans into a surprisingly gritty narrative for their latest skincare commercial, Clean Business, subverting the typical bright and sterile aesthetic found in the beauty industry. The project opts for a cinematic, high-stakes visual language, placing a simple stick of deodorant at the center of a tense standoff inside an industrial warehouse. By utilizing sharp, shadows-heavy cinematic lighting and a restricted color palette, the film creates a suspenseful atmosphere that feels more akin to a noir thriller than a standard product promotion. This live-action technique effectively heightens the stakes, framing the act of choosing a reliable deodorant as a pivotal moment in an otherwise chaotic, high-pressure scenario. The execution is bolstered by an evocative soundscape provided by The Crystal Creative, whose work underscores the tension through rhythmic, pulsing audio that anchors the narrative intensity. By focusing on tight close-ups that contrast with the sprawling, wire-fenced industrial backdrop, the piece achieves a sophisticated balance between polished commercial appeal and raw, character-driven storytelling. This bold departure from conventional beauty marketing demonstrates how Native utilizes dramatic juxtaposition to capture viewer attention, transforming an everyday essential into an object of intrigue. The project stands as a testament to the power of narrative-led advertising, proving that even mundane products can command the screen when paired with thoughtful production design and a committed, atmospheric vision.

Native · Brand Identity

Justified Studio developed the comprehensive brand identity for Native, an initiative spanning apps, digital platforms, and technology infrastructure. The project encompasses a suite of graphic design assets, including motion graphics, digital interface mockups, and editorial spreads, unified by a clean, minimalist aesthetic. The visual language relies on high-contrast typography, bold serif fonts, and a vibrant color palette of lime green, pink, and purple. The identity extends across both physical and digital touchpoints, from kinetic motion design and website layouts to branded corporate merchandise like keychains. Each element maintains a consistent, modern approach to corporate identity, emphasizing vector-based clarity and refined layouts.

Native · Deodorant

Native · Fully Covered

Native · Post Race

Native · The Return

Native · Harris Family

Native · Hero