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Native: Brand Identity

Brand
Date

Nov 2024

Description

Justified Studio developed the comprehensive brand identity for Native, an initiative spanning apps, digital platforms, and technology infrastructure. The project encompasses a suite of graphic design assets, including motion graphics, digital interface mockups, and editorial spreads, unified by a clean, minimalist aesthetic. The visual language relies on high-contrast typography, bold serif fonts, and a vibrant color palette of lime green, pink, and purple. The identity extends across both physical and digital touchpoints, from kinetic motion design and website layouts to branded corporate merchandise like keychains. Each element maintains a consistent, modern approach to corporate identity, emphasizing vector-based clarity and refined layouts.

Style

Horizontal, Commercial, Clean

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