Napapijri
Featured Napapijri projects
This week's top Napapijri projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
Project Napapijri · Napapijri FW26 Campaign
Napapijri’s FW26 campaign features actor Jamie Campbell Bower in a series of portraits that lean into an editorial, documentary-style aesthetic. The imagery showcases the brand’s latest outerwear collection through soft natural light and tactile, layered styling. Photographer Carmine Romano captures the collection across both indoor and outdoor settings, utilizing desaturated color palettes and raw, film-inspired textures. Fashion styling by Rúben De Melo Moreira highlights the functionality and materiality of the brand's signature anoraks and fleece layers.
Project Napapijri · a geography of travel - S/S 26 Lookbook
Napapijri’s S/S 26 lookbook, titled A Geography of Travel, presents a comprehensive showcase of the brand’s upcoming fashion collection. Shot in a clean, minimalist studio environment, the imagery leans into a structured aesthetic to highlight the layering and textile details of the apparel. The project features photography by David Gomez Maestre, with casting directed by Irene Manicone and modeling by Etienne Maclaine. Across the series, the styling utilizes neutral tones and earthy palettes, captured with soft, even lighting to maintain a cohesive commercial focus throughout the presentation.
Project Napapijri · F/W 24 MENSWEAR LOOKBOOK
The Napapijri F/W 24 menswear lookbook showcases the brand's seasonal collection through a series of focused studio portraits. Photographed by David Gomez Maestre, the imagery emphasises the technical construction and fabric textures of the outerwear, utilising low-key chiaroscuro and moody lighting to define the silhouettes. The series features model Etienne Maclaine, with casting direction by Irene Manicone. The project captures a range of winter essentials, from vibrant, high-contrast puffers to monochromatic technical anoraks, grounded by soft light and a minimalist approach to the fashion campaign aesthetic.
Napapijri, Zalando · Choose Future Director's Cut
Napapijri and Zalando collaborate on Choose Future, a campaign exploring the intersection of nature and modern design. The film features a central figure transitioning from a grounding in raw earth to a stark, minimalist environment, creating a deliberate visual dialogue between organic textures and high-concept architecture. Produced by Anorak with creative direction from ZMS CREATIVE, the spot utilizes a clean aesthetic to highlight the collection's outdoor apparel. The cinematic staging favors soft, diffused lighting to maintain focus on the contrast between woodland elements and the polished studio floor.
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