Napapijri, Zalando: Choose Future Director's Cut
Date
Mar 2023
Description
Napapijri and Zalando collaborate on Choose Future, a campaign exploring the intersection of nature and modern design. The film features a central figure transitioning from a grounding in raw earth to a stark, minimalist environment, creating a deliberate visual dialogue between organic textures and high-concept architecture. Produced by Anorak with creative direction from ZMS CREATIVE, the spot utilizes a clean aesthetic to highlight the collection's outdoor apparel. The cinematic staging favors soft, diffused lighting to maintain focus on the contrast between woodland elements and the polished studio floor.
Style
Vertical, Cinematic, Clean
Industries
Color
Jet Black
Background
White Seamless
Context
Brand Film / Corporate Video
Associated creatives
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