mycar Tyre Car & Auto
Featured mycar Tyre Car & Auto projects
This week's top mycar Tyre Car & Auto projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.
mycar Tyre Car & Auto · The Sunburnt Car hero
This commercial for mycar Tyre Car & Auto, titled 'The Sunburnt Car', highlights the impact of long-term UV exposure for drivers. Produced by Odd Studio with production support from Bolt, the campaign focuses on the physical toll of sun damage through the lens of automotive maintenance and safety. The project features live-action cinematography that captures an elderly woman behind the wheel, utilizing a conceptual visual metaphor where surfaces—including the dashboard—are draped in synthetic fur to represent sun damage. The cinematic framing and clean aesthetic provide a clear perspective on the awareness message, transitioning between interior vehicle shots and a controlled studio setting.
mycar Tyre Car & Auto · The Sunburnt Car BTS
This documentary feature goes behind the scenes with Odd Studio artists Damian Martin and Adam Johansen to detail their specialized project for mycar Tyre Car & Auto. The production captures the intricate process of creating prosthetic car interiors to simulate UV and sun-damaged surfaces. Utilizing a documentary approach, the film highlights the craftsmanship involved in casting and finishing automotive components. The production leans into a clean, horizontal aesthetic, employing a live-action technique and analogue film feel to document the workshop’s specialized silicone, leather, and plaster work.
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