mycar Tyre Car & Auto
The Sunburnt Car hero
ProjectThe Sunburnt Car hero
Date
Mar 2026
Description
The Sunburnt Car is a campaign for mycar Tyre Car & Auto that explores the realities of UV exposure during the daily commute. Produced by Odd Studio and Bolt, the film balances a narrative focus on sun damage with a grounded, observational approach. The project features a woman navigating her daily drive, utilizing cinematic framing and live-action technique to draw attention to skin health. By incorporating clean, studio-lit visuals, the work highlights the effects of sun exposure on both the driver and the vehicle interior.
Style
Horizontal, Cinematic, Clean
Industries
Luxury Automotive
Color
Charcoal
Beige
Navy
Background
Garage
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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