mycar Tyre Car & Auto: The Sunburnt Car hero

Mar 2026

This commercial for mycar Tyre Car & Auto, titled 'The Sunburnt Car', highlights the impact of long-term UV exposure for drivers. Produced by Odd Studio with production support from Bolt, the campaign focuses on the physical toll of sun damage through the lens of automotive maintenance and safety. The project features live-action cinematography that captures an elderly woman behind the wheel, utilizing a conceptual visual metaphor where surfaces—including the dashboard—are draped in synthetic fur to represent sun damage. The cinematic framing and clean aesthetic provide a clear perspective on the awareness message, transitioning between interior vehicle shots and a controlled studio setting.

Horizontal, Cinematic, Clean

Garage

Advertising Campaign, Brand Film / Corporate Video