My Muscle Chef

My Muscle Chef · Life Keeps Coming

Life Keeps Coming is a commercial campaign for My Muscle Chef that explores the intersection of high-intensity physical activity and daily routines. The project leans into action-oriented visuals, shifting between nocturnal trail running, gym training, and domestic settings. Produced by Thinkerbell and Photoplay, the film employs cinematic camera movement and moody lighting to bridge these environments. The final edit utilizes a low-key chiaroscuro aesthetic and live-action techniques to emphasize a consistent pace across the narrative, complemented by sound design from Mosaic Music + Sound.