My Muscle Chef
Life Keeps Coming
Jan 2026
My Muscle Chef’s campaign, Life Keeps Coming, translates the intensity of athletic pursuit into a narrative of everyday persistence. The project tracks subjects across diverse settings, from high-energy gym sessions to night-time forest trail runs, linking the rigors of physical training with the flow of daily life. Produced by Thinkerbell and Photoplay, the commercial employs cinematic camera movement and a moody, low-key lighting palette to maintain a sense of urgency. The execution relies on live-action technique and fast-paced editing to ground the brand’s food and beverage offering within a demanding lifestyle context, supported by sound design from Mosaic Music + Sound.
Horizontal, Action, Cinematic, Moody
Low-key / chiaroscuro
CPG / Packaged Food
Forest
TVC / TV Commercial
