music, wellness and place

music, wellness and place · Brand Identity

Recent™ developed a comprehensive brand identity for Spectrum, a venture operating at the intersection of music, wellness, and place. The visual language hinges on a signature lavender and violet color palette, balanced by high-contrast black and white typography. The identity employs a recurring halftone raster technique, creating undulating, soundwave-inspired textures that appear across digital assets, event collateral, and physical merchandise. Applications range from minimalist 3D-rendered signage and translucent consumer goods to lifestyle photography. These environmental shots capture the brand in context, leaning into warm, golden-hour natural light to ground the graphic elements in organic settings. The project demonstrates a cohesive, modular design system that scales from intricate vector typography and emblem design to large-scale event production.