music, wellness and place

Sep 2026

The brand identity for Spectrum, developed by Recent™, establishes a comprehensive visual language spanning digital and physical touchpoints. The aesthetic leans into a minimalist and tactile approach, utilizing a palette of lavender and violet tones against high-contrast black and white environments. The system balances intricate, abstract graphic elements—such as halftone raster ribbons and interlocking monograms—with clean, modern sans-serif typography. Beyond corporate stationery and signage, the project extends into product design, featuring translucent acrylic fixtures and custom audio equipment integrated with the brand’s signature lilac colorway. The identity shifts into a lifestyle context through event-based merchandise and photography, incorporating warm, golden-hour compositions that emphasize a celebratory, communal atmosphere.

Vertical