Miracle Gro

Miracle Gro · Come Back to Earth

Miracle Gro’s Come Back to Earth campaign brings the sensory experience of home gardening to the forefront. This commercial film focuses on the tactile nature of soil and plant care, highlighting the organic textures of gardening through intimate, macro-style cinematography. The project channels a warm, grounded aesthetic, utilizing natural light and shallow depth of field to emphasize the rich detail of foliage and earth. Produced by Aspekt, the campaign features creative direction from Katie Kolesky, with sound design by One Thousand Birds and post-production work by Traffik and Katie Kolesky.