Miracle Gro: Come Back to Earth
Brand
Date
May 2026
Description
Miracle Gro’s Come Back to Earth campaign brings the sensory experience of home gardening to the forefront. This commercial film focuses on the tactile nature of soil and plant care, highlighting the organic textures of gardening through intimate, macro-style cinematography. The project channels a warm, grounded aesthetic, utilizing natural light and shallow depth of field to emphasize the rich detail of foliage and earth. Produced by Aspekt, the campaign features creative direction from Katie Kolesky, with sound design by One Thousand Birds and post-production work by Traffik and Katie Kolesky.
Style
Horizontal, Commercial, Warm, Organic
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Forest Green
Chocolate
Background
Garden
Context
TVC / TV Commercial
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