Minim

Minim · Brand Identity

This brand identity project for Minim establishes a visual language centered on precision and tactile materiality. The work spans promotional collateral, stationery, and product photography, utilizing a neutral palette of beige, black, and white to maintain a minimalist aesthetic. Graphic design by Both pairs with photography by Shelley Horan to highlight structural geometry and clean typography. The project leverages emboss and deboss techniques to add depth to paper stocks, while natural light is used to cast deliberate shadows across clean studio environments. The resulting identity emphasizes refined craftsmanship through subtle photographic prints of furniture and instruments, supported by tactile elements sourced from Curious Collection.