Michelob

5 projects·0 creatives·

Featured Michelob projects

This week's top Michelob projects, carefully handpicked by Visie's expert curators, showcase the best in style and innovation.

Project

Michelob · I Like Beer

Michelob takes a musical approach to its latest commercial campaign, featuring actor Chris Pratt in an upbeat performance that moves from a local pub to a domestic setting. Directed and produced by MJZ, the project leans into a humorous and live-action technique to capture the brand's presence in social settings. The narrative contrasts a lively bar atmosphere with the quiet domesticity of home, utilising warm lighting and cinematic framing to tie the scenes together. The production highlights a lighthearted tone, focusing on the integration of song and performance within the food and beverage space.