Michelob: I Like Beer
Brand
Date
Jun 2026
Description
Michelob takes a musical approach to its latest commercial campaign, featuring actor Chris Pratt in an upbeat performance that moves from a local pub to a domestic setting. Directed and produced by MJZ, the project leans into a humorous and live-action technique to capture the brand's presence in social settings. The narrative contrasts a lively bar atmosphere with the quiet domesticity of home, utilising warm lighting and cinematic framing to tie the scenes together. The production highlights a lighthearted tone, focusing on the integration of song and performance within the food and beverage space.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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