Michelob
I Like Beer
Brand
ProjectI Like Beer
Date
Jun 2026
Description
Michelob takes a humorous approach to their latest brand campaign, "I Like Beer." The commercial features actor Chris Pratt, who leans into a musical performance within a lively pub setting, contrasted by intimate scenes of his daily routine at home. Directed and produced by MJZ, the project utilizes a cinematic, live-action technique to capture the warm, spirited energy of the performance. The spot balances dynamic musical sequences with authentic, everyday environments, maintaining a lighthearted tone throughout the production.
Style
Humorous, Horizontal, Cinematic, Warm
Industries
Alcoholic Beverages
Background
Bar
Context
TVC / TV Commercial
Associated creatives
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