Michael J Fox Foundation

Michael J Fox Foundation · Become an Athlete

The Michael J Fox Foundation's 'Become an Athlete' campaign highlights the endurance and fundraising efforts of Team Fox members. Through a mix of marathon running, cycling, and hiking, the project showcases community-driven awareness for Parkinson's research. Produced by Toby Jacobs, the film utilises a clean, cinematic aesthetic to document live-action sequences of participants in branded apparel. The production incorporates sweeping drone footage to frame the scale of these collective athletic pursuits.