Michael J Fox Foundation: Become an Athlete
Date
Apr 2026
Description
The Michael J Fox Foundation's 'Become an Athlete' campaign highlights the endurance and fundraising efforts of Team Fox members. Through a mix of marathon running, cycling, and hiking, the project showcases community-driven awareness for Parkinson's research. Produced by Toby Jacobs, the film utilises a clean, cinematic aesthetic to document live-action sequences of participants in branded apparel. The production incorporates sweeping drone footage to frame the scale of these collective athletic pursuits.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Color
Burnt Orange
Navy
Background
Public Square
Context
Brand Film / Corporate Video
Associated creatives
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