Michael J Fox Foundation
Become an Athlete
ProjectBecome an Athlete
Date
Apr 2026
Description
The Michael J Fox Foundation's 'Become an Athlete' campaign showcases the commitment of Team Fox members who leverage endurance sports to drive Parkinson's research funding. The promotional video highlights participants engaging in marathons, cycling, and hiking to raise awareness through physical action. Produced by Toby Jacobs, the project uses a cinematic live-action technique to capture the movement of diverse athletes. Featuring drone footage that frames the scale of these events, the campaign focuses on the intersection of individual community effort and charitable advocacy.
Style
Horizontal, Cinematic, Clean
Techniques
Drone footage
Industries
Charitable Organisations
Color
Burnt Orange
Navy
Background
Public Square
Context
Brand Film / Corporate Video
Associated creatives
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