Mentados

Mentados · Brand Identity

Mentados’ brand identity project focuses on a cohesive packaging system that balances functional product presentation with bold, retro-inspired typography. The identity employs a distinct color palette of deep purple and turquoise, applied across amber glass bottles and custom corrugated cardboard materials. Graphic design by Jesús López and print production by La Tipográfica emphasize a clean, structured aesthetic. The design relies on geometric layouts and sharp typographic hierarchies, utilizing vector-based graphic elements and minimalist motifs to establish a commercial presence for the beverage brand.