Mecca Max

Mecca Max · Merry Go Max

The Merry Go Max campaign for Mecca Max highlights the brand's latest seasonal cosmetics line. Directed by creative directors Madeleine Heath and Kat Wilkinson, the visual assets lean into a high-energy aesthetic, utilizing saturated color palettes and direct lighting to emphasize product packaging and texture. The project spans a series of commercial beauty imagery and video content, featuring candid, playful portraits and macro shots that focus on makeup application. With a focus on warm tones and clean studio compositions, the campaign showcases gift sets and advent calendars through a mix of editorial and commercial photography styles.