The Merry Go Max campaign for Mecca Max highlights the brand's latest seasonal cosmetics line. Directed by creative directors Madeleine Heath and Kat Wilkinson, the visual assets lean into a high-energy aesthetic, utilizing saturated color palettes and direct lighting to emphasize product packaging and texture.
The project spans a series of commercial beauty imagery and video content, featuring candid, playful portraits and macro shots that focus on makeup application. With a focus on warm tones and clean studio compositions, the campaign showcases gift sets and advent calendars through a mix of editorial and commercial photography styles.
