Mecca Max
Merry Go Max
Brand
ProjectMerry Go Max
Date
Jan 2024
Description
The Merry Go Max campaign for Mecca Max highlights a vibrant range of holiday cosmetic gift sets and beauty essentials. Directed by Madeleine Heath and Kat Wilkinson, the visual execution leans into a playful, high-energy aesthetic defined by saturated colour palettes and bold studio compositions. Techniques such as macro photography and clean, direct lighting draw focus to the detailed textures of the products, from high-gloss lip applicators to multi-coloured eyeshadow palettes. The series maintains a consistent commercial tone across both stills and motion assets, utilising a warm, vibrant colour story to frame the seasonal collection.
Style
Vertical, Commercial
Industries
Cosmetics
Context
Advertising Campaign
Associated creatives
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