Mecca Cosmetica

Mecca Cosmetica · Gel Cream Launch Campaign

Mecca Cosmetica introduces its latest skincare offering with a targeted campaign for their new Gel Cream. Under the creative direction of Bruna Volpi, the project centers on intimate, editorial-style imagery that highlights the product's texture and application. The visual execution relies on natural light and a clean aesthetic to emphasize product performance. With videography by Phoebe Wolfe, the work benefits from the collaborative efforts of hair stylist Sophie Roberts and make-up artist Gillian Campbell to maintain a consistent, fresh look throughout the launch assets.