Mecca Cosmetica
Gel Cream Launch Campaign
Brand
ProjectGel Cream Launch Campaign
Date
Jan 2025
Description
Mecca Cosmetica introduces its latest skincare offering with a targeted campaign for their new Gel Cream. Under the creative direction of Bruna Volpi, the project centers on intimate, high-definition portraits that highlight product application and skin texture. The visual narrative, captured by videographer Phoebe Wolfe, leans into a clean, editorial aesthetic. By utilizing natural light and minimal backgrounds, the campaign keeps focus on the product's finish. Additional production support was provided by Artist Group, with grooming expertise contributed by hair stylist Sophie Roberts and make-up artist Gillian Campbell.
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