McDonald's Australia

McDonald's Australia · Birdie's Big Brekkie Meal 30"

McDonald’s Australia brings a dose of nostalgic charm to the morning routine with this spirited campaign for Birdie’s Big Brekkie Meal. By seamlessly blending 2D animation with live-action technique, the commercial effectively bridges the gap between whimsical fantasy and the gritty reality of an urban construction site. The creative execution hinges on the delightful juxtaposition of Birdie, the beloved character clad in her signature pink jumpsuit and aviator goggles, interacting directly with real-world workers. This playfulness acts as a conduit for the brand, grounding the promotion of a refreshing strawberry-flavored frappe within a relatable, high-energy lifestyle narrative. Produced with the support of Sam I Am and featuring the expertise of Akcelo, the project thrives on its clever use of motion graphics to create a vibrant, humorous visual language that feels both modern and deeply familiar. The synergy between the animated sky sequences and the grounded live-action footage emphasizes a lighthearted, aspirational tone that resonates across the fast food and food and beverage sectors. Every element, from the sound design by BUTTER Music and Sound to the thoughtful choreography of the performance, ensures the brand remains a constant, energetic presence. It is a masterclass in hybrid production, proving that even a global icon can find a comfortable, compelling home in the heart of a bustling, everyday environment.

McDonald's Australia · McSmart 15"

McDonald’s Australia highlights its McSmart value range in this 15-second commercial spot. The project employs a dynamic split-screen layout to present a fast-paced series of vignettes, shifting between a pink-hued room, vehicle interiors, and domestic settings. Developed by agency DDB Sydney with production by Photoplay/Playtime, the film leans into a high-energy aesthetic defined by saturated colors and warm lighting. The narrative focus remains on the consumption of core menu items, transitioning from diverse individual character moments to a final product presentation of the McSmart Meal.

McDonald's Australia · Originals Remastered

McDonald's Australia · Southwest BLT

McDonald's Australia · Choc Top

McDonald's Australia · Spicy Jalapeno

McDonald's Australia · Best Meal of the Day

McDonald's Australia · Sounds Like Breakfast

McDonald's Australia · Food Reel

McDonald's Australia · McCafé Tray Bag

McDonald's Australia · There's a Drink for That

McDonald's Australia leans into the sensory appeal of its beverage range with the commercial campaign 'There's a Drink for That.' The project features high-speed, macro cinematography that isolates the liquid dynamics of cream and carbonated mixes, focusing on the textures and motion of the ingredients. Produced by Florence Tourbier, the spot utilizes a bright, saturated aesthetic to heighten visual interest. The execution relies on precise live-action techniques, while post-production and VFX work by White Chocolate, paired with a custom score and sound design from Rumble Studios, maintain a fast-paced rhythm throughout.

McDonald's Australia · Macca's Run_Saturday Morning

McDonald's Australia presents 'Macca's Run_Saturday Morning', a commercial campaign that follows two friends during a weekend outing. The film captures the pair navigating their morning in casual, celebratory attire before settling into a local restaurant for a meal. Produced by Scoundrel with agency creative from DDB Group Sydney, the spot utilizes a polished, live-action technique. The cinematography leans into bright natural light to highlight the relaxed tone of the scene.