McDonald's Australia
McSmart 15"
Brand
ProjectMcSmart 15"
Date
Feb 2025
Description
McDonald's Australia explores value-driven dining in this 15-second spot for the McSmart menu. The campaign employs a dynamic split-screen layout, pairing fast-paced editing with a saturated color palette to highlight various meal combinations. Produced by Photoplay / Playtime with creative from DDB Sydney, the project captures a range of settings, from intimate interior spaces to vehicle environments. Post-production and visual effects were handled by Heckler, while OMD Sydney managed the media strategy.
Style
Horizontal, Commercial, Saturated, Warm
Industries
Fast Food
Color
Navy
Crimson
Lemon
Context
TVC / TV Commercial
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